Grand Opening!!! Filthy Lucre Goes LIVE on 5/5/23
Family! I'm extremally excited to announce the opening of our new online clothing store, Filthy Lucre! Filthy Lucre is a new premium clothing brand founded in 2023.
Inspired by the true nature of all hustles, we seek to shine light on the undeniable fact that everyone obtains dishonorable gains at some point in their lifetime, even when it may seem like the methods of obtaining those gains are completely legal.
This is the concept behind our brand. Essentially, this is a brand for those who do what it takes to become successful, no matter the effort. We express this concept through our design. Our designs are culturally based to emphasize the notion that Filthy Lucre has been with us all through the human evolution. Its part of our nature to say the least and our art is meant to reflect that fact. In other words, we do not view the term “Filthy Lucre” in a negative context. Instead, we view “Filthy Lucre” as a necessity of life and part of the natural order of the universe.
Our tagline “Infinitely Infamous” helps to illustrate and symbolize that “Filthy Lucre”, as a concept, will be part of the human experience forever. We are building our story and our legacy daily. Our customers will help us build that legacy. Become part of the Infinitely Infamous family by joining our email list and being one of the first to rock our brand. We will give you something to brag about.
From us to you... Thank you!
The Infinitely Infamous